Girl Scouts is a vibrant, living, and constantly evolving community and so is our visual identity. Our brand is not just a logo—it is a design system composed of elements that work together to create a distinctive look and feel for our communications.
Girl Scouts has a robust brand and identity— and EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand. It is important for all volunteers to represent the Girl Scout brand consistently and appropriately. Below are resources for volunteers who are creating apparel, signage, promotional or communicative resources for their Girl Scout troop.
If you have any questions about the resources below, please email jjoyner@comgirlscouts.org
This Girl Scouts brand cheat sheet PDF is a concise visual style guide summarizing the rules for using logos, colors, typography, and imagery in council materials. It’s intended as a quick-reference tool to ensure consistent, on-brand communications across volunteer and promotional resources.
About the Trefoil
Girl Scouts of the Commonwealth of Virginia is required to approve any use of service marks, trefoil, or acronyms. Any patches or other branded items featuring these or the words "Girl Scouts" must be ordered through one of GSUSA’s licensed vendors. Please email gshelper@comgirlscouts.org for approval or more information.
This guide is meant to be a quick visual reference. Council approval is required for any items using the Trefoil or lockups.
Do not upload the Trefoil or council logos into AI tools. Email jjoyner@comgirlscouts.org for Canva access.
The Girl Scout Trefoil is the worldwide symbol of Girl Scouting and Girl Guiding. It represents the three parts of the Girl Scout Promise—to serve God and country, to help people at all times, and to live by the Girl Scout Law—with each leaf of the trefoil standing for one part of the Promise.
Trefoil Usage Guidelines (Please read before using the Trefoil)
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
Trefoil Minimum Size: To maintain the integrity of the shape, the Trefoil should never be used smaller than 30px digitally or 0.125 inches in print
Trefoil Color: The Trefoil may be displayed in any of the brand colors.
Trefoil Don’ts:
Because the Trefoil is so recognizable and important to our brand identity, there are many “don’ts” to pay attention to. Elevating our treatment of the trefoil will assure it achieves iconic status.
Download the Trefoil
To download, right-click image and select "Save Image As".
Logo/Servicemark Usage Guidelines (Please read before using the logo/servicemark)
Girl Scouts of the Commonwealth of Virginia is required to approve any use of service marks, trefoil, or acronyms. Any patches or other branded items featuring these or the words "Girl Scouts" must be ordered through one of GSUSA’s licensed vendors. Please email gshelper@comgirlscouts.org for approval or more information.
This guide is meant to be a quick visual reference. Council approval is required for any items using the Trefoil or lockups.
Do not upload the Trefoil or council logos into AI tools. Email jjoyner@comgirlscouts.org for Canva access.
The Girl Scouts of the Commonwealth of Virginia servicemark is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups
Servicemark Size: To maintain the integrity of the forms and ensure strong brand presence, the servicemark should never be used smaller than 50px for screens or 0.375 inches in print.
Servicemark Color: Whenever possible, the text should be black and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.
Members should always use the servicemark that includes the council's name.
Download GSCV's Logo
To download, right-click image and select "Save Image As".
Green is one of our greatest equities. It should be used prominently in external communications, especially for the Trefoil.
Girl Scout Green: Green is our primary color and should be used prominently in external communications, especially for the Trefoil. Two new shades of green support Girl Scout Green for added variety. Always consider the role of green when creating external communications.
Color Palette: The color palette has been expanded to energize our brand.
Primary Font: Girl Scout
In order to advance our brand through a unified voice, we are introducing a custom typeface that is uniquely our own—appropriately named “Girl Scout.”
This typeface was created exclusively for Girl Scouts and is a contemporary reimagining of an old-style serif font reminiscent of typography from the time of our founding in 1912. It is at once distinctive and functional, reflecting a voice designed to be recognized as uniquely Girl Scout.
Fonts can only be black or white.
NOTE: Girl Scouts, troops, and volunteers should use Palatino Linotype or Helvetica as a default for any resources they are creating.
Make sure you have permission to use girls, volunteers and guests in photos.
Photo Release Forms
Photography Dont's
Photography Do's and Dont's
How to correctly use our name
| Correct Branding | Incorrect Branding |
| Girl Scouts of the USA | Girl Scouts of America |
| Girl Scout/Girl Scouts/Girl Scouting | Scout/Scouts/Scouting |
| Girl Scouts | The Girl Scouts |
| Girl Scouts of the Commonwealth of Virginia |
The Girl Scouts GSCV |
| Girl Scout Gold Award | Girl Scouts Gold Award |
| Girl Scout Cookie Program | Girl Scouts Cookie Program |
